99.22 % People only visit the google's first page search result, then changes search queries and Google takes over 200 factor's in consideration to rank your website. You need to know a lot of small things to have customer on your website.
50% of World population on Social media. That's not just an opportunity but also poses threat because they all see the same you. So you need a plan that even if not comply to all, at least is not against any.
60% of all online view in the world happening over here in the world's second largest search engine. But there are over 40 thousand hours of video uploading every minute. So how do you get views?